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7 Trends in Book Publishing
Monday, October 24, 2016
Eddie Jones

A writer went out to sow seed. As he was scattering the seed, some fell along the path, and negative reviewers snatched it up.

Some fell on rocky places where it did not have much exposure. It sprang up quickly because the readership was both small and loyal. But when the next blog post went up, the book withered because the site had no roots.

Other seed fell among thorns, which grew up and choked sales.

Still other seed fell on good soil, where it produced a crop—a hundred, sixty or thirty times what was sown.

Listen to what the parable of the sower means: When anyone reads your message about the kingdom and does not understand it, the evil one comes and snatches the truth sown in their heart. This is the seed sown along the path.

The seed that falls on rocky ground refers to your friends who receive your book with joy -- promise to help promote it. But since they have other things going on in their lives, their support only last for a short time.

The seed that falls among the thorns refers to the heart of an author who writes a great story, delivers a powerful message, or crafts a timely devotional. When the worries of this life take root -- the deceitfulness of pride, bitter root of discouragement, failing health and wealth -- this writer quickly loses interest and falls away, leaving their book to die.

The seed that falls on good soil refers to a writer who understands seed and soil and his role in God's kingdom. This writer tills the field, removing rocks and thorns. He believes the sun will shine, rain will fall, and God will bless his work. This writer's work produces a crop, yielding a hundred, sixty or thirty times what was sown.

He who has ears, let him hear.

In my workshop, 7 Trends in Book Publishing You Need to Know, we’ll look at the shifting landscape of the book-publishing industry and identify the types of soils most favorable to growing sales for your book. We will examine the thorny issues surrounding Amazon reviews, the rich impact of “social-proof” potting soil, and study why working in the sharecropper’s field of a major bookstore may not be the best way to increase your harvest.


Eddie Jones is founder and CEO of Lighthouse Publishing of the Carolinas. He is also an award-winning author with Harper Collins. Learn more about Eddie at