Last week I enjoyed a hearty discussion with fellow writers on the question of e-books. There were lots of pros and cons coming from all directions. The question that kept coming up is why, from a marketing stand point, would we want to take the time, energy, and money to mount the e-book bandwagon? Here is what I gleaned from our conversation and a few "lessons I've learned" in making this leap myself.
First, determine your goal. E-booking is not for everyone. One lady wrote that with her current contracts she has more than enough writing to do, her income is sufficient, and she just didn't see any up side to going through all it takes to make this leap. Good for her. On the other hand, you may want more passive income, you may have an out of print book you'd still like to sell, or you may have more ideas in your file cabinet that you think might sell if someone had a way to get them. If so, then you are a great candidate for e-booking.
Second, determine your investment. One gentleman went into great detail to explain all of the steps required to master the e-book conversion process. Some were excited to have all of those steps spelled out, and others were completely overwhelmed. When I looked into the e-book process I, too, was overwhelmed. I'm not technically gifted, but when a friend, who was out of work and who is technically gifted, offered to do it for me if I'd buy him the software, we had a win-win situation. After he'd converted some of my writings, we decided to offer this service to other writers who may not be technically savvy. So, determine if you are a do-it yourself kind of guy or gal, or if you'd prefer to acquire the services of someone who is. The bottom line is, consider not only your investment of money, but also your time. Often, our time (and sanity) is more valuable than we might consider at first glance.
Lastly, determine your audience. Think of e-books as expanding your audience, giving you one more way to reach a world dying to hear what God has to say to them through you. For me, if e-books gives the chance to reach someone who may not ever enter a Christian bookstore but will download a book to her IPad, I want to be that author.
Have you had success with e-books? Share your experience! Leave a comment.
Cheri Cowell, Owner and Publisher of EABooks Publishing, brings a unique blend of publisher and author experience to her company which benefits new, aspiring, and accomplished authors. As an author and speaker herself, with four traditionally published books including 365 Devotions for Peace by Zondervan, and Parables and Word Pictures, a Bible study by AMG, she understands the traditional publishing world. She also has several books published by EABooks Publishing, including One Story, One Mission, One God Bible study, andLiving the Story: Reaching Outside the Church Walls, so she is well versed in both sides of the partnership publishing world. Cheri is also a frequent contributor to several writers' magazines and blogs–Google her name. For more information: www.EABooksPublishing.com and www.CheriCowell.com
Florida Christian Writers