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Newest Blog

How to Let People Know Your Book Exists
Friday, August 19, 2016
Natalie Gillespie

by, Natalie Gillespie

You worked so hard to get that contract and write your incredible work that you may feel like it’s finally time to relax and watch the dollars roll in or the downloads begin.

Nope, nope, nope.

Honestly, writing and getting your book published was the easy part. Now, the real work begins. Because no one will buy your book if they do not know it exists.

How can you change that? By getting up-close-and-personal with all the media outlets you can find. Your published work needs press releases, a media kit, reviews, articles and more – and you need the right look and hook to get magazines, newspapers, radio personalities, and television hosts begging you for interviews about your new baby (your precious book!).

Here’s one small example: Let’s say you’ve written a memoir on your life as a mom of a child with cerebral palsy. You want other moms of special needs kids to be encouraged by reading it. You hope all moms will be encouraged by your message of hope and victory.

In this example, why not call the local United Cerebral Palsy chapter and see if you and your child can present them with signed copies of your new book to use as giveaways? Ask the folks at UCP if you can contact the local media to let them know you’ll be giving them some books. Write a press release about the giveaway and take good photos. Send them to your local newspapers, magazines, radio stations, television stations, and bloggers. Not all of them will publicize your efforts, but chances are good that some will. This is just one small way your book becomes seen.

 

What are some other ways you’ve utilized the media to get the word out about your book? Leave a comment and help others. 

 

 

 

Natalie Gillespie is often faculty at the Florida Christian Writers Conference, and helps writers who want to become more media savvy. She has degrees in Broadcast Journalism and Journalism Arts, and he career for the past 20 years has been spent in radio, television, newspapers and magazines.